What is Digital Marketing

The tremendous development of digital technology has created new ways of understanding and reproducing reality. Digital marketing or online marketing is also proof of this. But what is digital marketing, what are its strategies and advantages? To get to know the subject in depth, we recommend enrolling in a Master’s Degree in Digital Marketing. This publication is a first approach to the main concepts, techniques, strategies and environment in which online marketing is developed. Digital marketing is nothing more than all the advertising and marketing strategies that are executed on the online platform. These media and channels are websites, blogs, forums, social networks, etc. Online marketing, as an element of such an innovative and constantly changing environment as technology, is constantly reinventing itself as well. This process began as a simple migration from traditional marketing to what we know today as marketing. It is no coincidence that there are courses, degrees, masters or postgraduate courses to meet the needs of those interested in the subject. Increasingly, companies are demanding professionals who know how to navigate the online world with dexterity. Firstly, existing on the web, then taking care of the online presence, and finding techniques and strategies to reach the largest number of people are some of the tasks that digital marketing workers have. All this was achieved under the mandate of the four P’s: product, price, distribution and promotion. These P’s have become C’s and are now seven parameters that respond to the needs of digital marketing. The quality of everything that is published. Quantity, so as not to be too incisive, but very active on social networks. Content that is compatible and connects with users. Creativity, consistency and quantification are the other three C’s.

The advantages of Digital Marketing

Marketing has always been a business ally, but online marketing has changed the rules of the game for the better. The advantages it offers are closely tied to new technologies. Among the many benefits, it is worth noting:

The use of social media as a marketing tool. Campaigns are developed in the online environment and in well-known media. Such as Facebook, Twitter, Youtube, Blogs, websites, etc.. as say agencia de marketing digital madrid.

Accurate measurement of campaigns through ROI (Return on Investment). This is a metric that indicates the economic value generated by the marketing campaign. Among the metrics worth highlighting are website visits, conversion rate, sales rate. As well as the average ticket, the return on investment, the CPC or cost per customer acquisition. And finally, the channels that are the media that generate visits and sales to the company.

The initial cost of the campaigns is very affordable. Digital marketing is not exclusive to large multinationals, but is within the reach of any company. The first approach to social media marketing could be a self-assessment of the business. From these first results, a more elaborate strategy can be created.

Greater control, optimisation and monitoring of campaigns. Thanks to technologies and how they have made it possible to answer many questions. Through applications and the decentralisation of information. It is possible to define a group of people to be targeted by the online marketing campaign and analyse them according to their online behaviour.

A lot of flexibility depending on the results. Through exact results given by metrics and applications.

Characteristics of Online Marketing

As we have mentioned before, digital marketing brings users and companies closer together. The interaction between these two points of view conditions the work of each of the parties. Customer acquisition, retention and loyalty is one of the areas that has been most studied and developed in marketing. The personalisation of products and services is a must for any company that wants to exist in the online world. The bidirectionality characteristic of today’s world, in general, and online marketing, in particular, means that companies can better understand their customers, users or audiences. And, to the same extent, customers can learn more about their suppliers. You don’t talk about online marketing without talking about feedback. But what does a company need to know, first hand, what digital marketing is? The first step is to create an online image, i.e. the company’s presence on the internet. Always bearing in mind that what is shown on the internet is the face that customers will know about the company. It is necessary to be careful with the content, language, graphic information, systematicity of the publications.


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