How to design your E-commerce site for increasing sales
Are you a business owner looking to design your e-commerce website to help generate more sales instantly? The sales, success, and usability of an e-commerce website depend on effective design. While it may seem daunting to think about designing your website to attract visitors and customers, it is relatively easy if you follow some simple tips.
To help you, we have put together a list of some of the best tips to follow:
Create a simple layout
The website design and layout are a key tool when trying to boost conversions online. Focus on product imagery with fewer design elements, and stay away from any distractions on product pages. Studies show that websites with a simplistic layout see higher engagement rates than websites which do not.
Have strong CTAs (Call-to-action)
The only way to generate leads for your business is to have a clear and strong CTA. E-commerce CTAs are often “Contact us today for a free consultation”, “Add to cart”, “Try it now” or “$50 off on your first purchase”. These will stand out on the website to attract visitors and customers. Conversions, revenue, business and profit– all rely on a powerful call to action.
Use both content and media
A surefire way to increase traffic and website conversions is to use both content and media (pictures and videos) to tell your business’s story. Make sure you have high-quality content and photos/videos of your product that gives the client confidence in the details about the product.
Add green bar SSL
Web browsers have visual indicators, such as a lock icon or a green bar, to ensure that visitors know when their connection is safe. This means that when they see these signs, they will trust your website more and will be more likely to buy from you.
Offer different payment methods
The more payment options you offer, the more likely you will be able to attract a wider audience. While there are many payment methods out there (credit and debit cards, bank transfer, Bitcoins, etc.), make sure you understand your target audience and offer the methods that suit them best.
Add customer reviews
Adding customer reviews will allow your potential customers to know that you are a trusted brand. Also, customer feedback will provide you with insights into how you could improve your product and the overall purchasing experience.
Designing and developing an e-commerce website is no big deal. Just recall the key tips given above and you’ll have a website that not only looks great but also brings more customers in!