Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunch

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  • Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunch

The USB audio interface is a fairly standardized device — for those who might not know, that’s the hardware you use to take a microphone or instrument that uses an XLR or 1/4″ output and get that into your computer via a USB connection for recording or streaming. There are a lot of choices in USB audio interfaces, from a wide range of brands, but a relatively new entrant from Audient is the EVO 4, a modern take on the device that includes some smarter tech tweaks to make using one even easier.

Basics

The EVO 4 is a 2 in/2 out audio interface, which means that it supports input from up to two microphones or instruments, and can output to speakers and/or headphones, as well as your computer. Audient has made the EVO 4 even more flexible on the input front with a dedicated 1/4″ input for plugging in your guitar, in addition to the combo XLR+1/4″ connectors on the back. This is a great feature for anyone looking to use this as a recording method for instruments, and goes above and beyond most of its competitors in terms of flexibility.

Audient has also helpfully used USB-C as the primary connector for linking up the EVO 4 to your computer. This means it’s likely to work with cables you already have or that are easy to find no matter where you happen to want to use it. The USB-C connection also not only routes audio to your computer, but also provides all the power the EVO 4 needs to operate, including what it requires to provide 48v phantom power to microphones that require that to operate. The fact that it’s powered via USB makes it super handy for portable use, and its overall small size helps with this as well, making it the perfect audio interface for creating a lightweight, very packable podcast interview kit.

On top of the EVO 4, you’ll find all the physical controls. There’s a single large volume dial, two buttons to select the XLR inputs, a 48v phantom power toggle, a monitor mix and pan button and a volume button that applies to both headphones and any attached speakers. There’s also a dedicated, large green button that’s specifically for Smartgain, a unique feature Audient has included with the EVO 4 that really boosts its convenience — more on that later.

The EVO 4’s control interfaces are a bit of a mixed bag — on the one hand, they help keep the hardware minimalist and sleek. On the other, there is a bit of a learning curve to figure out how to adjust input volume levels, control interfaces, switch between different outputs and adjust the mix to each, and more. It’s definitely a more modern interpretation of an audio control surface (many other USB interfaces still just primarily use dedicated hardware switches and dials for most of these things), and so it’s going to have a learning curve for anyone used to the older way of doing things. That said, once you do figure out what everything does and what to press, in what order, it’s all relatively intuitive and easy to remember from that point on.

Features

Where the EVO 4 really shines is in the features that Audient has added to make it more convenient and flexible than your average USB audio interface. Two in particular, Smartgain and Audio Loop-back, are immensely useful and make using the EVO 4 incredibly easy and convenient, even for people inexperienced in any kind of audio recording or editing.

Smartgain, which as mentioned has a dedicated button on the top of the EVO 4, lets you automatically set the gain (essentially the input volume) level of any instrument or mic you plug into the interface for the best possible results. Typically, setting gain levels on a USB audio interface is a fully manual affair, and involves a lot of listening back to yourself either via monitors or through recordings. With Smartgain, you simply tap the button, tap the input you want to set (you can select both), and start speaking, singing or playing — after a few seconds, the button will flash green to indicate that it has set the gain level based on the volume of your input.

Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchIf you’re doing a recording where you’re both singing and playing guitar, for instance, you can set Smartgain to determine the best level for each input, which makes it super simple to record a balanced multitrack recording of both. It’s hard to understate how much time and frustration this can save in the recording process.

As for Audio Loop-back, it similarly makes it easier to record audio — but by allowing you to capture the sound coming from your computer, as well as the inputs from whatever mics or sources you have plugged into the EVO 4 itself. This is a super handy feature for something like an advanced game-streaming setup, as you can use it to route the sound from any game you’re playing along with your commentary via your mic plugged into the interface to the same output source.

Audient accomplishes this without the need for any additional hardware or connections from the EVO 4 to your computer, but you will need to makes some adjustments in either the streaming or recording software you’re using, or in your computer’s audio devices settings. Luckily, the company provides clear and easy-to-follow instructions about how to do that depending on your specific needs.

Often, this kind of thing requires an additional dedicated capture device, and a much more complicated and roundabout setup in software, too. Audient building it into the EVO 4 shows that they recognize the needs of the modern market for USB audio interfaces, and it’s a great competitive advantage for the gadget over the rest of the field.

Bottom Line

At $129, Audient’s EVO 4 is a remarkable value for a USB audio interface with these capabilities. One of the most popular devices in the same category, the Focusrite Scarlett 2i2, retails for $30 more, is larger and doesn’t come with any features similar to Smartgain or Audio Loop-back.

EVO 4 is compatible with PC, Mac and iOS devices, and it’s small enough to be perfect for a portable setup, as well as taking up very little desk space. It has a matte black, lightly textured surface that looks great, and the large volume dial has graduated, clicky tactile response that makes it simple to use.

For podcasters and at-home recording artists, this is a fantastic option that packs a lot of value and quality into a sleek, feature-rich package.

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Twitter, meanwhile, swapped its standard logo for a black and white version, adding a Black Lives Matter hashtag to its bio. Its diversity account Twitter Together offered the following statement (via tweet, naturally):nn

Racism does not adhere to social distancing. Amid the already growing fear and uncertainty around the pandemic, this week has again brought attention to something perhaps more pervasive: the long-standing racism and injustices faced by Black and Brown people on a daily basis.nn

Amazon also took to Twitter, offering the following statement:nn

The inequitable and brutal treatment of Black people in our country must stop. Together we stand in solidarity with the Black community u2014 our employees, customers, and partners u2014 in the fight against systematic racism and injustice.nn

AWS head Andy Jassy added on his own account:nn

*What* will it take for us to refuse to accept these unjust killings of black people? How many people must die, how many generations must endure, how much eyewitness video is required? What else do we need? We need better than what we’re getting from courts and political leaders.nn

Many were quick to condemn Amazon for perceived hypocrisy. Among the issues here are longstanding complaints over worker treatment, as well as Amazon Web Services’ technologies like facial recognition, which have been utilized by law enforcement. nnn

Cool tweet. Will you commit to stop selling face recognition surveillance technology that supercharges police abuse? https://t.co/DfnAhyw2PWn

— ACLU (@ACLU) May 31, 2020n

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The ACLU responded rather bluntly:nn

Cool tweet. Will you commit to stop selling face recognition surveillance technology that supercharges police abuse?nn

Amazon does not appear to have responded to this most recent question from the organization.nnn

nnn

The pain of the last week reminds us how far our country has to go to give every person the freedom to live with dignity…n

Posted by Mark Zuckerberg on Sunday, May 31, 2020nnn

Facebooku2019s response has also been a mixed bag. Staff have been vocal about their anger around Mark Zuckerbergu2019s decision to break with Twitter by leaving Trumpu2019s u201cwhen the looting starts, the shooting startsu201d statement in tact. More recently, however, the CEO committed $10 million to relevant nonprofits, adding in a post: nn

To help in this fight, I know Facebook needs to do more to support equality and safety for the Black community through our platforms. As hard as it was to watch, I’m grateful that Darnella Frazier posted on Facebook her video of George Floyd’s murder because we all needed to see that. We need to know George Floyd’s name. But it’s clear Facebook also has more work to do to keep people safe and ensure our systems don’t amplify bias.nn

Remarks from Microsoft CEO Satya Nadella posted to LinkedIn briefly touch upon the events in Minneapolis, as well as the recent problematic encounter in Central Park in which the police were called on birder Christian Cooper:nn

Our identity, our very existence is rooted in empowering everyone on the planet. So, therefore, it’s incumbent upon us to use our platforms, our resources, to drive that systemic change, right? That’s the real challenge here. It’s not just any one incident, but it’s all the things that have led to the incident that absolutely need to change.nn

Meanwhile, Snap CEO Evan Spiegel sent a lengthy letter to staff on Sunday, writing: nn

Of course, the same Founding Fathers who espoused the values of freedom, equality, and justice for all u2013 were predominantly slave owners. Their powerful vision of a nation created by the people, for the people was built on a foundation of prejudice, injustice, and racism. Without addressing this rotten foundation and its ongoing failures to create opportunity for all, we are holding ourselves back from realizing our true capacity for human progress u2013 and we will continue to fall short of the bold vision of freedom, equality, and justice for all.nn

Spiegelu2019s letter focuses on his work to understand the struggles as a u201cyoung, white, educated male [who] got really, really lucky,u201d as well as proposals for financial methods for addressing inequality. Specifically, he calls for the establishment of a non-partisan Commission on Truth, Reconciliation and Reparations, as well as an investment in housing, healthcare and education. n”,”protected”:false},”excerpt”:{“rendered”:”

On Sunday, a fourth night of protests erupted around the country, spurred on by the May 25 death of George Floyd at the hands of the Minneapolis police. The movement is a response to wide-ranging and systemic inequality that has seen a disproportionate number of black Americans suffer a similar fate, with Floydu2019s desperate gasping […]n”,”protected”:false},”author”:699688,”featured_media”:1996710,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”bb067233-1452-329f-a1b4-1d13a2bd08ba”},”categories”:[13217],”tags”:[6602,291,81819,637],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/06/GettyImages-1216626967.jpg”,”shortlink”:”https://tcrn.ch/2Av8vim”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[{“slug”:”amazon”,”cb_name”:”Amazon”,”cb_slug”:”amazon-organization”,”cb_link”:”https://crunchbase.com/organization/amazon”},{“slug”:”apple”,”cb_name”:”Apple”,”cb_slug”:”apple-organization”,”cb_link”:”https://crunchbase.com/organization/apple”},{“slug”:”facebook”,”cb_name”:”Facebook”,”cb_slug”:”facebook-organization”,”cb_link”:”https://crunchbase.com/organization/facebook”}],”associatedEvent”:null,”event”:null,”authors”:[699688],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996685″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1996685″}],”version-history”:[{“count”:11,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996685/revisions”}],”predecessor-version”:[{“id”:1996875,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996685/revisions/1996875″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/699688″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1996685&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/699688″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1996710″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1996685″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1996685″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1996685″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1996685″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1996685″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1996685″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:699688,”name”:”Brian Heater”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/brian-heater/”,”slug”:”brian-heater”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=96&d=identicon&r=g”},”links”:{“twitter”:”https://twitter.com/bheater”,”linkedin”:”http://www.linkedin.com/pub/brian-heater/1/a92/94″,”crunchbase”:”https://www.crunchbase.com/person/brian-heater”},”position”:”Hardware Editor”,”cbDescription”:”

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update delivers new ‘Bedtime’ features focused on improving sleep”},”content”:{“rendered”:”

At Google’s 2018 I/O developer conference, the company debuted a new suite of “digital well-being” aimed at helping Android users better manage their screen time. At its 2019 event, it expanded its tools’ capabilities and improved the related parental controls. Although Google I/O isn’t taking place this year due to the COVID-19 pandemic, the company is once again refreshing its well-being toolset. This year, the focus is a timely one, as Google will roll out new bedtime tools to help people get better sleep.n

Google reports seeing a rise in sleep-related search queries like “insomnia” and “can’t sleep” in April and May, as the coronavirus crisis led to increased stress and anxiety, which can disrupt sleep.n

Android’s “Bedtime” mode, previously known as “Wind Down,” uses Do Not Disturb to silence calls, texts and notifications, while grayscale fades the colors on your phone to black and white, to reduce the draw to your screen. With the updates to this feature, Google is making it easier to customize when and how Bedtime mode is enabled.n

Based on your bedtime schedule, you can now opt to have it automatically turn on after your phone is plugged into its charger. You can also add Bedtime mode to your Android phone’s Quick Settings, to instantly turn it on or off with a single tap. And if you need a few more minutes, you can choose to pause Bedtime mode without needing to adjust your schedule.n

The update to Digital Wellbeing, which included the ability to automatically enable Bedtime mode when the phone is charging and add it to Quick Settings, actually rolled out earlier in May. But Google is announcing the features today as part of its other Bedtime mode changes.n

Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchn

The Clock app on Android is also being updated with a new Bedtime tab.n

Here, you can set daily sleep and wake times. In the app, you’ll be able to see a preview of your calendar for the next day, and then tally the total number of hours of sleep you’d get. This way, you can adjust your bedtime if needed to sync up with tomorrow’s schedule — even if that means diverting from your typical bedtime schedule.n

Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchn

In addition, users will receive a reminder before bedtime and have the option to play calming sounds from Calm, Spotify, YouTube Music and other sources. If they have Digital Wellbeing installed, they can pair with Bedtime mode to limit the interruptions during sleep.n

The app will also display how much time youu2019re spending and which apps youu2019ve used after your set bedtime.n

Google additionally suggested users looking for better sleep can try the “Sunrise Alarm” option that gradually brightens your screen to help you wake up more gently. This visual alarm system will begin 15 minutes prior to your audio alarm. Users can also set their favorite songs as an alarm to make the alarm less jarring, Google recommends.n

The sunrise alarm was first introduced with the Pixel 3 and Pixel Stand in 2018. But with the update, you will no longer need the stand to use the feature — it’s a part of the new Bedtime tab in the Clock app.n

Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchn

Related to today’s launch of new bedtime features, Google noted itu00a0recently added new YouTube bedtime reminders. It also supports a daily bedtime schedule in Android’s parental controls feature, Family Link.n

Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchn

The updated Bedtime experience is launching first on Pixel devices starting today, and will roll out to the Clock app and on other Android devices later this summer. Pixel devices will be getting a handful of other updates, as well, including Adaptive Battery. n

Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchn

Pixel 2 devices and newer will notify the user when the battery is set to run out, while throttling background usage to save on life. The excellent Recorder app can now be triggered with a u201cHey Googleu201d and transcripts can be saved directly to Google Docs. n

The Personal Safety app introduced on the Pixel 4 is now coming to all devices, while the Pixel 3 will get car crash detection. Thereu2019s also a new Safety Check feature designed to send out alerts in potentially dangerous situations. Per Google:nn

For example if youu2019re about to go on a run or hike alone, safety check will make sure you made it back safely. If you donu2019t respond to the scheduled check-in, the app will alert your emergency contacts. In the event that you need immediate help or are in a dangerous situation, emergency sharing notifies all of your emergency contacts and shares your real-time location through Google Maps so they can send help or find you.nn

The Personal Safety app will also let users set notifications for crises, including natural disasters and other public safety concerns.n”,”protected”:false},”excerpt”:{“rendered”:”

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Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3″,”twitter”:”sarahintampa”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}},{“id”:699688,”name”:”Brian Heater”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/brian-heater/”,”slug”:”brian-heater”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/eb77d830ad404e16ee7a4c7000b5f49d?s=96&d=identicon&r=g”},”links”:{“twitter”:”https://twitter.com/bheater”,”linkedin”:”http://www.linkedin.com/pub/brian-heater/1/a92/94″,”crunchbase”:”https://www.crunchbase.com/person/brian-heater”},”position”:”Hardware Editor”,”cbDescription”:”

Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1461345979/xynitsmpgmmobpekzxkg.jpg”,”twitter”:”bheater”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/699688″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”},”position”:”Writer”,”cbDescription”:”

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. 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acquires Turkey’s Peak Games for $1.8B, after buying its card games studio for $100M in 2017″},”content”:{“rendered”:”

Today, some news of a huge acquisition out of Turkey that represents the first billion-dollar-plus exit for a startup out of the country. Social gaming company Zynga confirmed that it is buying Istanbul-based Peak Games, the company behind popular Candy-Crush-style mobile gaming apps Toon Blast and Toy Blast, for $1.8 billion — $900 million in cash, and $900 million in Zynga shares.n

Interestingly, this is the second time that Zynga has made a Peak Games acquisition. In 2017, it purchased the company’s mobile card games business for $100 million (more on that below).n

The news caps off a short period of speculation about an upcoming deal, with local tech publications like Webrazzi calling the sale (and correct price) last month.n

Peak’s investors had included European VCs Earlybird and Hummingbird Ventures — both active backers of startups in emerging markets in the region — and Endeavor Global (the nonprofit that invests via its Endeavor Catalystu00a0fund). Sidar Sahin, the founder and CEO, had been the company’s biggest shareholder.n

As with all M&A in the world of gaming, Zynga is getting a couple of big gains out of this sale.n

The first is picking up two very popular titles/franchises that it doesn’t have do develop from scratch (in hopes of investing R&D budget in what it hopes but can’t guarantee will be a hit). Toon Blast and Toy Blast together total more than 12 million DAUs. And on top of that, those two games are some of the highest-grossing among all in Apple’s App Store, ranking among the top-10 and top-20 games in the past two years, Zynga noted in its announcement.n

It’s not just about adding popular games content, but expanding Zynga’s advertising business as well. Significantly, Peak Games’ primary users are outside of Zynga’s home market of the US, representing a real growth opportunity for the company to cross-sell other games. Zynga says that bolting on Peak’s games network to its own will boost its number of mobile daily active users by 60%, which mean a lot of scaling up for its ad network.n

Of course, sustaining both of those titles and their respective franchises as hits for the long run is not a given — the world of gaming regularly sees blockbusters fizzle out when the next big thing comes along — although these “forever franchises” with their steady popularity have a strong play to be exactly that.n

However, the long play is also where the third big asset comes in: talent. Peak has 100 employees working on its current franchises and other games. So while the back ends (and revenues) may be getting combined, Zynga says Peak’s people will stay put and continue to work under the Peak brand on the existing franchises as well as on new projects that are already in development.n

Zynga says the deal will close in the third quarter of 2020, and it’s updated its guidance already on the news, sending its stock up more than 5% in pre-market trading. Specifically, Zynga today said it believes the deal will bump up revenues by $40 million for the year, to $1.840 billion.n

A startup so nice, Zynga bought it twicen

The deal is notable not just because of what it’s adding to Zynga today, but because it highlights some interesting history between the two companies.n

Back in November 2017, Zynga acquired one division of Peak Games, its mobile card games studio, for $100 million in cash.n

The deal included games like Spades Plus and Gin Rummy Plus, respectively the largest spade and rummy mobile games in the world at the time; and games that were popular in Peak’s home market, 101 Okey Plus and Okey Plus. And according to analysis from Apptopia, it looks like Zynga was set to recoup the money it paid out by 2019, meaning that business is now profitable.n

The remainder of Peak Games is another story. If Zynga tried to buy the whole business two years ago, it might have been that Peak was reluctant to sell its remaining two titles — its own Candy Crush crushers — Toon Blast and Toy Blast for anything near $100 million. And with good reason, since (as Zynga itself pointed out) they went on to become some of the consistently highest-grossing games in all of the App Store.n

In the intervening period, Zynga tried to create its own rivals, namely Wonka’s World of Candy, but it’s never been as big of a hit as the others. (Apptopia’s Adam Blacker today told me, after I published this piece, that in fact Wonka’s World has made but a tiny fraction of the revenue of Peak’s titles.)n

Hence, two years on, Zynga possibly finally found the “right price”u00a0for the whole of Peak Games.n

u201cWe are honored to welcome Sidar and team to Zynga. Peak is one of the worldu2019s best puzzle game makers and we could not be more excited to add such creative and passionate talent to our company,u201d said Frank Gibeau, Chief Executive Officer of Zynga, in a statement. u201cWith the addition of Toon Blast and Toy Blast, we are expanding our live services portfolio to eight forever franchises, meaningfully increasing our global audience base and adding to our exciting new game pipeline. As a combined team, we are well positioned to grow faster together.u201dn

u201cThis is a monumental partnership not only for Zynga and Peak, but for the whole mobile gaming industry,u201d said Sidar Sahin, founder and Chief Executive Officer of Peak, in a statement. u201cBoth companies share a common vision — to bring people together through games. Peaku2019s culture is rooted in relentless learning and progress, so as we embark on this new chapter in our journey together with Zynga, we remain as committed as ever to our unique culture. Weu2019re very excited for our combined future and what we will accomplish together.u201dn

Zynga and games business strategies aside, this is also a huge deal for Turkey’s tech ecosystem.n

Turkey has been a steady presence straddling both the European and MENA markets (much as Turkey’s wider economy and political presence does), but so far with little impact in terms of exits and activity that extend outside of the region.n

This acquisition is a testament to the exciting companies and talent that are being developed in the market, and is of course yet another sign of how big tech companies based out of more established centres like the Bay Area will continue to take bigger leaps to tap talent ever further afield, in their ongoing consolidation push and search for both business and audience growth.n

One impact of the COVID-19 pandemic has been that many are starting to see a much faster decentralisation in the world of technology. People are working remotely, and some are even planning to move away from tech hubs; and deals are getting done not in person but over videoconferencing links. This acquisition also demonstrates how that is also playing out in the world of M&A, too.n”,”protected”:false},”excerpt”:{“rendered”:”

Today, some news of a huge acquisition out of Turkey that represents the first billion-dollar-plus exit for a startup out of the country. Social gaming company Zynga confirmed that it is buying Istanbul-based Peak Games, the company behind popular Candy-Crush-style mobile gaming apps Toon Blast and Toy Blast, for $1.8 billion — $900 million in […]n”,”protected”:false},”author”:13119829,”featured_media”:1996615,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”55ab974e-334b-372d-b68a-bbb672867529″},”categories”:[449557100,576602980,1256,449560964,20429,17396],”tags”:[],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/06/zynga-peak.jpg”,”shortlink”:”https://tcrn.ch/3dod0Ko”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[13119829],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996569″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1996569″}],”version-history”:[{“count”:3,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996569/revisions”}],”predecessor-version”:[{“id”:1996642,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996569/revisions/1996642″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1996569&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1996615″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1996569″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1996569″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1996569″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1996569″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1996569″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1996569″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:13119829,”name”:”Ingrid Lunden”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/ingrid-lunden/”,”slug”:”ingrid-lunden”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=96&d=identicon&r=g”},”links”:{“facebook”:”https://www.facebook.com/ingridlunden”,”twitter”:”https://twitter.com/ingridlunden”,”linkedin”:”https://www.linkedin.com/in/ingridlunden”,”crunchbase”:”https://www.crunchbase.com/person/ingrid-lunden”},”position”:”Writer”,”cbDescription”:”

Ingrid is a writer and editor for TechCrunch, joining February 2012, based out of London.nn

Before TechCrunch, Ingrid worked at paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect.nn

When it comes to work, she feels most comfortable speaking in English but can also speak Russian, Spanish and French (in descending order of competence).”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1421351035/tbebbexwnizrc5qurxt4.jpg”,”twitter”:”ingridlunden”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:13119829,”name”:”Ingrid Lunden”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/ingrid-lunden/”,”slug”:”ingrid-lunden”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=96&d=identicon&r=g”},”links”:{“facebook”:”https://www.facebook.com/ingridlunden”,”twitter”:”https://twitter.com/ingridlunden”,”linkedin”:”https://www.linkedin.com/in/ingridlunden”,”crunchbase”:”https://www.crunchbase.com/person/ingrid-lunden”},”position”:”Writer”,”cbDescription”:”

Ingrid is a writer and editor for TechCrunch, joining February 2012, based out of London.nn

Before TechCrunch, Ingrid worked at paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect.nn

When it comes to work, she feels most comfortable speaking in English but can also speak Russian, Spanish and French (in descending order of competence).”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1421351035/tbebbexwnizrc5qurxt4.jpg”,”twitter”:”ingridlunden”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/13119829″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1996615,”date”:”2020-06-01T06:30:49″,”slug”:”zynga-peak”,”type”:”attachment”,”link”:”https://techcrunch.com/2020/06/01/zynga-acquires-turkeys-peak-games-for-1-8b-after-buying-its-card-games-studio-for-100m-in-2017/zynga-peak/”,”title”:{“rendered”:”zynga 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richest man built a telecom operator everyone wants a piece of”},”content”:{“rendered”:”

As investors’ appetites sour in the midst of a pandemic, a three-and-a-half-year-old Indian firm has secured $10.3 billion in a month from Facebook and four U.S.-headquartered private equity firms.n

The major deals for Reliance Jio Platforms have sparked a sudden interest among analysts, executives and readers at a time when many are skeptical of similar big check sizes that some investors wrote to several young startups, many of which are today struggling to make sense of their finances.n

Prominent investors across the globe, including in India, have in recent weeks cautioned startups that they should be prepared for the u201cworst timeu201d as new checks become elusive.n

Elsewhere in India, the worldu2019s second-largest internet market and where all startups together raised a record $14.5 billion last year, firms are witnessing down rounds (where their valuations are slashed). Miten Sampat, an angel investor, said last week that startups should expect a 40%-50% haircut in their valuations if they do get an investment offer.n

Facebooku2019s $5.7 billion investment valued the company at $57 billion. But U.S. private equity firms Silver Lake, Vista, General Atlantic, and KKR — all the other deals announced in the past five weeks — are paying a 12.5% premium for their stake in Jio Platforms, valuing it at $65 billion.n

How did an Indian firm become so valuable? What exactly does it do? Is it just as unprofitable as Uber? What does its future look like? Why is it raising so much money? And why is it making so many announcements instead of one.n

Itu2019s a long story.n

Run up to the launch of Jion

Billionaire Mukesh Ambani gave a rundown of his gigantic Indian empire at a gathering in December 2015 packed with 35,000 people including hundreds of Bollywood celebrities and industry titans.n

u201cReliance Industries has the second-largest polyester business in the world. We produce one and a half million tons of polyester for fabrics a year, which is enough to give every Indian 5 meters of fabric every year, year-on-year,u201d said Ambani, who is Asia’s richest man.”,”protected”:false},”excerpt”:{“rendered”:”

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VCs share their bets on the future of work”},”content”:{“rendered”:”

As tech companies like Twitter and Facebook gear up for longer-term remote work solutions, the future of work is becoming one of the more exciting opportunities in venture capital, CRV general partner Saar Gur told TechCrunch.n

And as loneliness mounts with shelter-in-place orders implemented in various forms across the world, investors are looking for products and services that foster true connection among a distributed workforce, as well as a distributed society.n

But the future of work doesn’t just entail spinning up home offices. It also involves gig workers, freelancers, hiring tools, tools for workplace organizing and automation. The last couple of years have particularly brought tech organizing to the forefront. Whether it was the Google walkout in 2018 or gig workers’ ongoing actions against companies like Uber, Lyft and Instacart for better pay and protections, there are many opportunities to help workers better organize and achieve their goals.n

Below, we’ve gathered insights from:n

    n

  • Saar Gur, general partner at CRVn
  • Roy Bahat, head of Bloomberg Betan
  • James Cham, partner at Bloomberg Betan
  • Karin Klein, partner at Bloomberg Betan
  • Ann Miura-Ko, co-founding partner at Floodgaten
  • Quentin Clark, managing director at General Catalystnn

    Saar Gur, CRVn

    What are you most excited about in the future of work?n

    Future of work is one of the most exciting opportunities in venture.u00a0u00a0n

    Pre-COVID, few tech companies were fully remote. While it seems obvious in retrospect, the building blocks for fully remote technology companies now exist (e.g. high-speed internet, SaaS and the cloud, reliable video streaming, real-time documents, etc.). And while SIP may be temporary, we feel the TAM of fully remote companies will grow significantly and produce a number of exciting investment opportunities.n

    I donu2019t think we have fully grokked what it means to run a company digitally. Today, most processes like interviewing, meetings and performance/activity tracking still live in the world of atoms versus bits. As an example, imagine every meeting is recorded, transcribed and searchable — how would that transform how we work?u00a0u00a0u00a0n

    There is an opportunity to re-imagine how we work. And we are excited about products that solve meaningful problems in the areas of productivity, brainstorming, communication tools, workflows and more. We also see a lot of potential in infrastructure required to facilitate remote and global teams.n

    We are also excited by companies that are enabling new types of work. Companies like Etsy (founded 2005), Shopify (2004), TaskTabbit (2008), Uber (2009), DoorDash (2013) and Patreon (2013) have helped create a new workforce of entrepreneurs. But many of these companies are over a decade old and we fully expect a new wave of companies that give more power to the individual.”,”protected”:false},”excerpt”:{“rendered”:”

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earnings to test hot tech valuations”},”content”:{“rendered”:”

    Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.n

    This week will see two richly valued SaaS businesses share their Q1 earnings reports: CrowdStrike and Zoom. Both are 2019 IPOs, but these relatively young public companies have enjoyed a strong run in the public markets this year.n

    Zoom started off 2020 worth around $69 per share; today it is worth $179.48 ahead of the start of today’s trading. CrowdStrike started the year at a little over $49 per share; today it’s worth $87.81 per share. The business-focused, but consumer-friendly video chat service Zoom and the cybersecurity-focused CrowdStrike are perfect examples of the updraft that SaaS businesses have ridden this year.n

    With both firms reporting earnings at the same time, we’ll get notes on the work-from-home trend, and how it is impacting services that help make remote-work possible. CrowdStrike’s earnings will inform us on how the cybersecurity space is performing — are businesses shelling out more than expected to keep their networks and employees safe when so many are out of the office?n

    If Zoom and CrowdStrike report results that disappoint investors, they could do more than just deflate their own shares. Missed earnings reports from either could puncture SaaS valuations more broadly, perhaps impacting private valuations for companies that are in the market for new capital. Why?n

    Prominence and timing.n

    Earnings expectations”,”protected”:false},”excerpt”:{“rendered”:”

    Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. This week will see two richly valued SaaS businesses share their Q1 earnings reports: CrowdStrike and Zoom. Both are 2019 IPOs, but these relatively young public companies have enjoyed a strong run in the public […]n”,”protected”:false},”author”:428363,”featured_media”:1977908,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”85c7c423-a152-3395-a075-9703bf0598b3″},”categories”:[42919851,576737633,60523764,576754162,576605952,20429,17396,35394854],”tags”:[1715866,80179716,576765839,37820,48579238,24605],”crunchbase_tag”:[210794900],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/04/GettyImages-1213764552-1.jpg”,”shortlink”:”https://tcrn.ch/2Xkm79o”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:true,”premiumCutoffPercent”:0.39,”tc_cb_mapping”:[{“slug”:”zoom”,”cb_name”:”Zoom”,”cb_slug”:”zoom-video-communications-organization”,”cb_link”:”https://crunchbase.com/organization/zoom-video-communications”},{“slug”:”crowdstrike”,”cb_name”:”CrowdStrike”,”cb_slug”:”crowdstrike-organization”,”cb_link”:”https://crunchbase.com/organization/crowdstrike”},{“slug”:”zoom”,”cb_name”:”Zoom”,”cb_slug”:”zoom-video-communications-organization”,”cb_link”:”https://crunchbase.com/organization/zoom-video-communications”},{“slug”:”crowdstrike”,”cb_name”:”CrowdStrike”,”cb_slug”:”crowdstrike-organization”,”cb_link”:”https://crunchbase.com/organization/crowdstrike”},{“slug”:”ycharts”,”cb_name”:”YCharts”,”cb_slug”:”ycharts-organization”,”cb_link”:”https://crunchbase.com/organization/ycharts”}],”associatedEvent”:null,”event”:null,”authors”:[1461024],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996601″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1996601″}],”version-history”:[{“count”:11,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996601/revisions”}],”predecessor-version”:[{“id”:1996751,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996601/revisions/1996751″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/guest-authors/alex-wilhelm”}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1996601&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/428363″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1977908″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1996601″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1996601″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1996601″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1996601″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1996601″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1996601″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:1461024,”name”:”Alex Wilhelm”,”link”:”https://techcrunch.com/author/alex-wilhelm/”,”description”:”Alex Wilhelm is the editor-in-chief of Crunchbase News and co-host of Equity, TechCrunch’s venture capital-focused podcast.”,”slug”:”alex-wilhelm”,”links”:{“facebook”:”http://www.facebook.com/alex.wilhelm”,”twitter”:”http://twitter.com/alex”,”linkedin”:”http://www.linkedin.com/in/alexwilhelm/”,”crunchbase”:”https://www.crunchbase.com/person/alex-wilhelm”},”position”:”Contributor”,”cbDescription”:”

    Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/icctnaiqcee3bzwdc4fr”,”twitter”:”alex”}],”author”:[{“id”:428363,”name”:”Alex Wilhelm”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/alex-wilhelm/”,”slug”:”alex-wilhelm”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/cc9b583e483d57b5eb30b6b09baefa63?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/cc9b583e483d57b5eb30b6b09baefa63?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/cc9b583e483d57b5eb30b6b09baefa63?s=96&d=identicon&r=g”},”links”:{“facebook”:”http://www.facebook.com/alex.wilhelm”,”twitter”:”http://twitter.com/alex”,”linkedin”:”http://www.linkedin.com/in/alexwilhelm/”,”crunchbase”:”https://www.crunchbase.com/person/alex-wilhelm”},”position”:”Senior Editor”,”cbDescription”:”

    Alex Wilhelm is Senior Editor at TechCrunch. He previously worked for Crunchbase News as Editor in Chief as well as The Next Web, TechCrunch, and Mattermark.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/icctnaiqcee3bzwdc4fr”,”twitter”:”alex”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/428363″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1977908,”date”:”2020-04-21T10:29:02″,”slug”:”nyse-closes-trading-floor-moves-to-fully-electronic-trading-amid-coronavirus-pandemic”,”type”:”attachment”,”link”:”https://techcrunch.com/2020/04/21/nyse-trading-and-ipos-wont-halt-through-covid-19-says-vice-chairman/nyse-closes-trading-floor-moves-to-fully-electronic-trading-amid-coronavirus-pandemic/”,”title”:{“rendered”:”NYSE Closes Trading Floor, Moves To Fully Electronic Trading Amid Coronavirus Pandemic”},”author”:133574247,”license”:””,”authors”:[133574247],”caption”:{“rendered”:”

    NEW YORK, NEW YORK – MARCH 20: Traders work on the floor of the New York Stock Exchange (NYSE) on March 20, 2020 in New York City. Trading on the floor will temporarily become fully electronic starting on Monday to protect employees from spreading the coronavirus. The Dow fell over 500 points on Friday as investors continue to show concerns over COVID-19. 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views on the future of retail and the shopping experience”},”content”:{“rendered”:”

    The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard.n

    As the pandemic drags on, temporary halts are becoming permanent closures, whether itu2019s the coffee shop next door, a historic bar or a well-known lifestyle brand.n

    But while the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Their resilience and innovation means retail will look and fee different when the world reopens.n

    We gathered four views on the future of retail from the TechCrunch team:n

      n

    • Natasha Mascarenhas says retailers will need to find new ways to sell aspirational products u2014 and what was once cringe-worthy might now be considered innovative.n
    • Devin Coldewey sees businesses adopting a slew of creative digital services to prepare for the future and empower them without Amazonu2019s platform.n
    • Greg Kumparak thinks the delivery and curbside pickup trends will move from pandemic-essentials to everyday occurrences. He thinks that retailers will need to find new ways to appeal to consumers in a u201cshopping-by-proxyu201d world.n
    • Lucas Matney views a revitalized interest in technology around the checkout process, as retailers look for ways to make the purchasing experience more seamless (and less high-touch).nn

      Alexa, how do I look?n

      Natasha Mascarenhasn

      “,”protected”:false},”excerpt”:{“rendered”:”

      While the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. 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      Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.nn

      Reach Natasha via e-mail at [email protected] or through DM on Twitter @nmasc_.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/x9fberhwpqwxusvvlxfj”,”twitter”:”nmasc_”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574362″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}},{“id”:12084691,”name”:”Devin Coldewey”,”url”:”https://coldewey.cc”,”description”:””,”link”:”https://techcrunch.com/author/devin-coldewey/”,”slug”:”devin-coldewey”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://techcrunch.com/author/tcdevin”,”twitter”:”http://twitter.com/techcrunch”,”linkedin”:”http://www.linkedin.com/company/techcrunch”,”crunchbase”:”https://www.crunchbase.com/person/devin-coldewey”},”position”:”Writer & Photographer”,”cbDescription”:”

      Devin Coldewey is a Seattle-based writer and photographer. He first wrote for TechCrunch in 2007. He has also written for MSNBC.com, NBC News, DPReview, The Economist/GE’s Look Ahead, and others.nn

      His personal website is coldewey.cc.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1458774381/r4iwkrm6qsw3n2ximghe.jpg”,”twitter”:”techcrunch”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/12084691″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}},{“id”:5188242,”name”:”Greg Kumparak”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/greg-kumparak/”,”slug”:”greg-kumparak”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://www.kumparak.com”,”twitter”:”https://twitter.com/grg”,”crunchbase”:”https://www.crunchbase.com/person/greg-kumparak”},”position”:”Editor”,”cbDescription”:”

      Greg Kumparak is an editor at TechCrunch.nn

      Greg started at TechCrunch in May of 2008. He led TechCrunch’s sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch’s four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.nn

      Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple devices. He’s also one of the Internet’s most prolific “live bloggers”, having reported from the scene at dozens of international events for live audiences in the hundreds of thousands.nn

      He was one of the earliest writers to highlight and report on a number of companies that have since become “unicorns” (reaching a valuation of $1B or more), including Zenefits and Twilio.nn

      Kumparak is a frequent guest on TechCrunch’s Gadget, Apple, and Android podcasts, and often appears on stage as an interviewer or judge at TechCrunch’s meetups and Disrupt conferences.nn

      In 2012, Greg was featured on the BBC, Wired, Mashable, Engadget and many other outlets for a side project he called the “tARdis”, or the Augmented Reality TARDIS. By combining augmented reality with a handmade physical model, Greg was able to replicate the otherwise physically impossible “bigger on the inside” visual effect that commonly appears on television’s Doctor Who series.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1397184689/d45c9b9b954bcc0a697dae821253a36b.png”,”twitter”:”grg”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/5188242″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}},{“id”:89192944,”name”:”Lucas Matney”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/lucas-matney/”,”slug”:”lucas-matney”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=96&d=identicon&r=g”},”links”:{“twitter”:”https://twitter.com/lucasmtny”,”linkedin”:”https://www.linkedin.com/in/lucasmatney/”,”crunchbase”:”https://www.crunchbase.com/person/lucas-matney”},”position”:”Writer”,”cbDescription”:”

      Lucas Matney is a reporter at TechCrunch and has been covering emerging technologies and startups since 2015. He lives in San Francisco and can be reached via email at [email protected]”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/h5eslbyb5f1hwstm1wrt”,”twitter”:”lucasmtny”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/89192944″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:133574362,”name”:”Natasha Mascarenhas”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/natasha-mascarenhas/”,”slug”:”natasha-mascarenhas”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=96&d=identicon&r=g”},”links”:{“twitter”:”https://twitter.com/nmasc_”,”crunchbase”:”https://www.crunchbase.com/person/natasha-mascarenhas-734f”},”position”:null,”cbDescription”:”

      Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.nn

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0,”date”:”2020-06-01T08:04:52″,”date_gmt”:”2020-06-01T15:04:52″,”guid”:{“rendered”:”https://techcrunch.com/?p=1996560″},”modified”:”2020-06-01T08:04:52″,”modified_gmt”:”2020-06-01T15:04:52″,”slug”:”in-conversation-with-henq”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2020/06/01/in-conversation-with-henq/”,”title”:{“rendered”:”Partners at B2B European VC henQ discuss remote work’s biggest advantages”},”content”:{“rendered”:”

      HenQ, an Amsterdam-based VC that invests in European B2B software startups typically at seed and Series A, recently disclosed the first close of its fourth fund at u20ac70 million. The final close is expected to top out at between u20ac75-u20ac85 million later this year, and the firm has already begun backing companies out of the new fund.n

      However, what sets henQ apart from many VC firms isn’t just its pure focus on B2B software but that its team is fully remote. Primarily investing in the Nordics and Benelux, henQ doesn’t have any official offices, with the team working from different temporary locations. Even before the coronavirus pandemic, henQ closed deals remotely.n

      Successes from its previous funds include Mendix (acquired by Siemens) and SEOshop (acquired by Lightspeed).n

      I spoke to partners Jan Andriessen, Mick Mackaay and Jelmer de Jong to learn more about henQ, what it’s like to be a fully remote VC and how the firm envisions the post-pandemic era.n

      TechCrunch: Can you be more specific regarding the size of check you write and the types of companies, geographies, technologies and business models you are focusing on?n

      Jan Andriessen: Our main focus is seed rounds, in which we often are the lead investor. We also invest in Series A rounds, often as a co-investor. Initial check sizes vary from u20ac500,000 to u20ac3.5 million.n

      A typical seed investment has a product and perhaps a few pilot customers. The key here is not revenue (which is OK to be zero), but there is proof of the actual need for the product.n

      Most of our recent deals were in the Nordics and Benelux, the areas where we spent the majority of our time. But we have also invested in the Baltics, Czech Republic and the UK. For henQ 4, we expect this to be the same: the bulk of our investments will be in the Nordics and Benelux, with an occasional deal in broader Europe.n

      In terms of technology and business trends, one of the things we firmly believe in is the consumerization of enterprise software: successful startups are centered around their customers and focus on the job to be done. More generally, we have always been focused on startups with staying power: companies that have a right to exist over time, not just now, as they deliver a product that touches the core processes of their customers and operate at the heart of their customeru2019s business.n

      For example, looking at our portfolio, Zivver delivers secure communication solutions for hospitals and governments. Stravito works deep in the research departments of FMCGs, delivering a knowledge management platform. Mews runs the full operations of hotels with their property management system, and Orderchamp enables retailers to digitize their buying process.n

      We see the business model of a company as a means, not an end. Most of the startups we invest in charge a SaaS plus implementation fee, and have a more enterprise-sales driven business model. We are not afraid to invest in startups that have a more complex and longer sales cycle, and are not per se looking for SaaS ‘by-the-book.'”,”protected”:false},”excerpt”:{“rendered”:”

      HenQ, an Amsterdam-based VC that invests in European B2B software startups typically at seed and Series A, recently disclosed the first close of its fourth fund at u20ac70 million. The final close is expected to top out at between u20ac75-u20ac85 million later this year, and the firm has already begun backing companies out of the […]n”,”protected”:false},”author”:1180458,”featured_media”:1996564,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”066c8b05-99ec-37ea-a0d3-45a3791ca3ea”},”categories”:[24405894,11160,449557100,576737633,576605952,20429,17396,35394854,576737634],”tags”:[38041,657124,576734528,576740177,99155,449547306,19328978,21219,202],”crunchbase_tag”:[325482338],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/06/henq-partner-team-2020-2.jpg”,”shortlink”:”https://tcrn.ch/36Q0b90″,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”premiumContent”:true,”premiumCutoffPercent”:0.2,”tc_cb_mapping”:[{“slug”:”mendix”,”cb_name”:”Mendix”,”cb_slug”:”mendix-organization”,”cb_link”:”https://crunchbase.com/organization/mendix”},{“slug”:”mendix”,”cb_name”:”Mendix”,”cb_slug”:”mendix-organization”,”cb_link”:”https://crunchbase.com/organization/mendix”},{“slug”:”siemens”,”cb_name”:”Siemens”,”cb_slug”:”siemens-organization”,”cb_link”:”https://crunchbase.com/organization/siemens”}],”associatedEvent”:null,”event”:null,”authors”:[1180458],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996560″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1996560″}],”version-history”:[{“count”:16,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996560/revisions”}],”predecessor-version”:[{“id”:1996718,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1996560/revisions/1996718″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1180458″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1996560&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1180458″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1996564″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1996560″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1996560″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1996560″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1996560″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1996560″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1996560″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:1180458,”name”:”Steve O’Hear”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/steve-o-hear/”,”slug”:”steve-o-hear”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://www.ohear.net”,”twitter”:”https://twitter.com/sohear”,”linkedin”:”http://www.linkedin.com/in/ohear”,”crunchbase”:”https://www.crunchbase.com/person/steve-ohear”},”position”:”Writer”,”cbDescription”:”

      Steve O’Hear is best known as a technology journalist, currently at TechCrunch where he focuses on European startups, companies and products.nn

      He first joined TechCrunch in November 2009 as Contributing Editor for TechCrunch Europe, where he worked alongside Editor Mike Butcher to help build TechCrunch’s coverage in Europe.nn

      In June 2011, Steve took a break from journalism to co-found the London and Prague-based startup Beepl. In his role as CEO, he helped the company raise its first VC round, along with seeing the Question & Answer site through development, private alpha and a high profile public launch. In November 2012, Beepl was acquired by Brand Embassy.nn

      Along with TechCrunch, Steve has written for numerous publications, including ZDNet (where he wrote the well-respected blog ‘The Social Web’), The Guardian, Macworld, TES, Last100 and ReadWriteWeb. He also wrote and directed the critically acclaimed Silicon Valley documentary ‘In Search of the Valley’, which was released in September 2006.nn

      In 2002, Steve was made a fellow of the National Endowment for Science, Technology and the Arts. He’s also one half of ProtoBake Labs, an ‘ideas incubator’ he co-founded with Pete Harris.nn

      Disclaimer: Steve owns a small amount of cryptocurrency, and doesn’t generally write about crypto currencies. If and when he does, he will always disclose any potential conflict of interest.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1452432375/ejtyu0auvnxnmocnllgn.png”,”twitter”:”sohear”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/1180458″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:1180458,”name”:”Steve O’Hear”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/steve-o-hear/”,”slug”:”steve-o-hear”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://www.ohear.net”,”twitter”:”https://twitter.com/sohear”,”linkedin”:”http://www.linkedin.com/in/ohear”,”crunchbase”:”https://www.crunchbase.com/person/steve-ohear”},”position”:”Writer”,”cbDescription”:”

      Steve O’Hear is best known as a technology journalist, currently at TechCrunch where he focuses on European startups, companies and products.nn

      He first joined TechCrunch in November 2009 as Contributing Editor for TechCrunch Europe, where he worked alongside Editor Mike Butcher to help build TechCrunch’s coverage in Europe.nn

      In June 2011, Steve took a break from journalism to co-found the London and Prague-based startup Beepl. In his role as CEO, he helped the company raise its first VC round, along with seeing the Question & Answer site through development, private alpha and a high profile public launch. In November 2012, Beepl was acquired by Brand Embassy.nn

      Along with TechCrunch, Steve has written for numerous publications, including ZDNet (where he wrote the well-respected blog ‘The Social Web’), The Guardian, Macworld, TES, Last100 and ReadWriteWeb. He also wrote and directed the critically acclaimed Silicon Valley documentary ‘In Search of the Valley’, which was released in September 2006.nn

      In 2002, Steve was made a fellow of the National Endowment for Science, Technology and the Arts. He’s also one half of ProtoBake Labs, an ‘ideas incubator’ he co-founded with Pete Harris.nn

      Disclaimer: Steve owns a small amount of cryptocurrency, and doesn’t generally write about crypto currencies. 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      The USB audio interface is a fairly standardized device — for those who might not know, that’s the hardware you use to take a microphone or instrument that uses an XLR or 1/4″ output and get that into your computer via a USB connection for recording or streaming. There are a lot of choices in USB audio interfaces, from a wide range of brands, but a relatively new entrant from Audient is the EVO 4, a modern take on the device that includes some smarter tech tweaks to make using one even easier.n

      Basicsn

      The EVO 4 is a 2 in/2 out audio interface, which means that it supports input from up to two microphones or instruments, and can output to speakers and/or headphones, as well as your computer. Audient has made the EVO 4 even more flexible on the input front with a dedicated 1/4″ input for plugging in your guitar, in addition to the combo XLR+1/4″ connectors on the back. This is a great feature for anyone looking to use this as a recording method for instruments, and goes above and beyond most of its competitors in terms of flexibility.n

      Audient has also helpfully used USB-C as the primary connector for linking up the EVO 4 to your computer. This means it’s likely to work with cables you already have or that are easy to find no matter where you happen to want to use it. The USB-C connection also not only routes audio to your computer, but also provides all the power the EVO 4 needs to operate, including what it requires to provide 48v phantom power to microphones that require that to operate. The fact that it’s powered via USB makes it super handy for portable use, and its overall small size helps with this as well, making it the perfect audio interface for creating a lightweight, very packable podcast interview kit.n

      On top of the EVO 4, you’ll find all the physical controls. There’s a single large volume dial, two buttons to select the XLR inputs, a 48v phantom power toggle, a monitor mix and pan button and a volume button that applies to both headphones and any attached speakers. There’s also a dedicated, large green button that’s specifically for Smartgain, a unique feature Audient has included with the EVO 4 that really boosts its convenience — more on that later.n

      Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchThe EVO 4’s control interfaces are a bit of a mixed bag — on the one hand, they help keep the hardware minimalist and sleek. On the other, there is a bit of a learning curve to figure out how to adjust input volume levels, control interfaces, switch between different outputs and adjust the mix to each, and more. It’s definitely a more modern interpretation of an audio control surface (many other USB interfaces still just primarily use dedicated hardware switches and dials for most of these things), and so it’s going to have a learning curve for anyone used to the older way of doing things. That said, once you do figure out what everything does and what to press, in what order, it’s all relatively intuitive and easy to remember from that point on.n

      Featuresn

      Where the EVO 4 really shines is in the features that Audient has added to make it more convenient and flexible than your average USB audio interface. Two in particular, Smartgain and Audio Loop-back, are immensely useful and make using the EVO 4 incredibly easy and convenient, even for people inexperienced in any kind of audio recording or editing.n

      Smartgain, which as mentioned has a dedicated button on the top of the EVO 4, lets you automatically set the gain (essentially the input volume) level of any instrument or mic you plug into the interface for the best possible results. Typically, setting gain levels on a USB audio interface is a fully manual affair, and involves a lot of listening back to yourself either via monitors or through recordings. With Smartgain, you simply tap the button, tap the input you want to set (you can select both), and start speaking, singing or playing — after a few seconds, the button will flash green to indicate that it has set the gain level based on the volume of your input.n

      Audient’s EVO 4 is a sleek, modern USB audio interface with useful smart features – TechCrunchIf you’re doing a recording where you’re both singing and playing guitar, for instance, you can set Smartgain to determine the best level for each input, which makes it super simple to record a balanced multitrack recording of both. It’s hard to understate how much time and frustration this can save in the recording process.n

      As for Audio Loop-back, it similarly makes it easier to record audio — but by allowing you to capture the sound coming from your computer, as well as the inputs from whatever mics or sources you have plugged into the EVO 4 itself. This is a super handy feature for something like an advanced game-streaming setup, as you can use it to route the sound from any game you’re playing along with your commentary via your mic plugged into the interface to the same output source.n

      Audient accomplishes this without the need for any additional hardware or connections from the EVO 4 to your computer, but you will need to makes some adjustments in either the streaming or recording software you’re using, or in your computer’s audio devices settings. Luckily, the company provides clear and easy-to-follow instructions about how to do that depending on your specific needs.n

      Often, this kind of thing requires an additional dedicated capture device, and a much more complicated and roundabout setup in software, too. Audient building it into the EVO 4 shows that they recognize the needs of the modern market for USB audio interfaces, and it’s a great competitive advantage for the gadget over the rest of the field.n

      Bottom Linen

      At $129, Audient’s EVO 4 is a remarkable value for a USB audio interface with these capabilities. One of the most popular devices in the same category, the Focusrite Scarlett 2i2, retails for $30 more, is larger and doesn’t come with any features similar to Smartgain or Audio Loop-back.n

      EVO 4 is compatible with PC, Mac and iOS devices, and it’s small enough to be perfect for a portable setup, as well as taking up very little desk space. It has a matte black, lightly textured surface that looks great, and the large volume dial has graduated, clicky tactile response that makes it simple to use.n

      For podcasters and at-home recording artists, this is a fantastic option that packs a lot of value and quality into a sleek, feature-rich package.n”,”protected”:false},”excerpt”:{“rendered”:”

      The USB audio interface is a fairly standardized device — for those who might not know, that’s the hardware you use to take a microphone or instrument that uses an XLR or 1/4″ output and get that into your computer via a USB connection for recording or streaming. There are a lot of choices in […]n”,”protected”:false},”author”:5302483,”featured_media”:1994920,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”34ed7eac-7ee1-3cc0-9d66-7470fc886025″},”categories”:[449557086,449223024,449557092,17396],”tags”:[576772113,449551530,43814,75280,50824,156907,57231],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/05/Audient-EVO-4-3.jpg”,”shortlink”:”https://tcrn.ch/3gFXrjk”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:”Audient EVO 4″,”seoDescription”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”tc_cb_mapping”:[{“slug”:”usb”,”cb_name”:”usb”,”cb_slug”:”usb-organization”,”cb_link”:”https://crunchbase.com/organization/usb”}],”associatedEvent”:null,”event”:null,”authors”:[5302483],”hideFeaturedImage”:false,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1994866″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”replies”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1994866″}],”version-history”:[{“count”:8,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1994866/revisions”}],”predecessor-version”:[{“id”:1995236,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1994866/revisions/1995236″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1994866&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1994920″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1994866″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1994866″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1994866″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1994866″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1994866″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1994866″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:5302483,”name”:”Darrell Etherington”,”url”:””,”description”:”Writer covering space, science and health tech. Formerly covering automotive and mobility tech, and previously an employee of Apple and also of Shopify.”,”link”:”https://techcrunch.com/author/darrell-etherington/”,”slug”:”darrell-etherington”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://techcrunch.com”,”facebook”:”http://www.facebook.com/darrell.etherington”,”twitter”:”https://twitter.com/etherington”,”linkedin”:”http://www.linkedin.com/in/etherin”,”crunchbase”:”https://www.crunchbase.com/person/darrell-etherington”},”position”:”Writer”,”cbDescription”:”

      Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple and Shopify in their respective PR departments, but he does not currently hold any stock in either company.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/lc86fsvedql5y8k06xsb”,”twitter”:”etherington”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:5302483,”name”:”Darrell Etherington”,”url”:””,”description”:”Writer covering space, science and health tech. Formerly covering automotive and mobility tech, and previously an employee of Apple and also of Shopify.”,”link”:”https://techcrunch.com/author/darrell-etherington/”,”slug”:”darrell-etherington”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://techcrunch.com”,”facebook”:”http://www.facebook.com/darrell.etherington”,”twitter”:”https://twitter.com/etherington”,”linkedin”:”http://www.linkedin.com/in/etherin”,”crunchbase”:”https://www.crunchbase.com/person/darrell-etherington”},”position”:”Writer”,”cbDescription”:”

      Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple and Shopify in their respective PR departments, but he does not currently hold any stock in either 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