7 video marketing trends in 2020
Video marketing is an essential part of the overall marketing strategy of any brand. Now you don’t want to hire a video production team to make great video ads or wow stories. In most cases, a modern smartphone camera, good lighting, and post-processing are enough. Animation has also become easier. Using video templates, you can make a movie with animated elements at the studio level.
1/3 of all online activities are spent on watching videos. Gigabytes of video are uploaded daily to the social network. And you need to compete with them. How to do it? Use these trends, which are still gaining popularity.
1. 360-degree videos
Now a days360 degree videos are trending more often than the simple one. This does not mean that you need to shoot everything in a new format but think about introducing this type into video marketing.
Many users say that these videos are useful in making purchase decisions. For example, for real estate or large equipment, the shooting of which in the future does not always give the desired effect, a 360-degree video for the client is an effective way to see the product “personally.”
2. Live video
The number of live videos will grow in the future. Have you noticed that many entrepreneurs are shooting live? But this is only the beginning.
Join today to drive traffic for free with live streaming. Just turn on the camera of your phone and show how your day goes. Instead of publishing the text, explain the tips in a video. Show what you are talking with employees during a private meeting. Talk about how you relax in the evening after a productive working day. Or just say, “Thank you for visiting my page” to your youtube subscribers.
3. “Disappearing” video content
Whatsapp, Instagram, Facebook Stories disappear after 24 hours. It all started when Snapchat burst into the market.
A photo and video that disappears a day after publication or immediately after viewing is an excellent counterweight to “eternal” content. Such messages are almost not edited and carefully polished before publication. They look alive and real, which increases the confidence of the audience.
Also, “disappearing” content uses the main trigger – speed. Your customers cannot postpone watching the video until tomorrow. The chances of watching the video increase in this way that will have a positive effect on your sales.
According to statistics, on Facebook, users spend more time watching a live broadcast. These records are saved, and they can be viewed at any other time. This feature is not available on Instagram, in which a live session remains only 24 hours.
Everyone loves stories. They create the right atmosphere that increase emotions. You empathize with the heroes. They are remembered. They are credible. They sell.
Storytelling has long been popular in texts and photographs. Naturally, the time has come for the video. Before you make a video, think over the plot. Remember the 3 main parts of any story: intro, narration, denouement?
Be interesting at the beginning so that the visitor does not click on the “Stop” button. Focus on the central part, so that he/she would be interested to know the ending. And surprise in the final. Make it explosive and memorable.
The same rules apply as for written content marketing. Focus on the value that you give your customers, Increase traffic with the right video, addressing the needs of your customers, and their hidden desires.
One way to achieve this is to make stories interactive so that users of social networks can directly communicate with your brand.
5. View on multiple devices
A Google report shows that 85% of adults 18–49 years old use multiple devices at the same time. 2/3 of users watch YouTube on the second screen while watching TV.
Therefore, do not rely on one video platform. Distribute the video wherever your audience may be. Sharing a YouTube video on different platforms is a great way to get into the TOP 3 of search results.
When creating a video, be guided by the fact that more than 50% of users watch it from a mobile. Therefore, optimize the video correctly.
6. Video advertising
YouTube commercials are an excellent way to promote your brand. According to Google statistics, 50% of 18-34-year-old subscribers watch a new video of their favorite author immediately without postponing it. Facebook has also introduced ads in its live streams. While this is new, but a promising source of attracting new customers. Be one of the first to add this type of advertising to your business at https://buyyoutubviews.com.
7. Investing in social networks
The promotion of videos on social networks is the most budgetary way to attract the attention of an audience.
Most likely, your customers want to watch the video. And they’re even ready not to pay attention to the “Advertising” icon in the upper right corner of the post. Therefore, start promoting video content to increase the organic reach of your posts, attract new customers, and “reanimate” existing customers.