The importance of being on the first page of Google

If you’re running your business online, one of the most important factors to consider is your search engine ranking. Being on th e first page of Google is one of the most valuable things that any business should consider. In today’s world everybody uses Google to find what they’re looking for. 

You’re probably wondering what it takes to rank highly on Google. after all, most of your competitors that are above you on Google have already figured out what to do to rank higher than you. Whether it’s because their service is incredibly popular or if they utilize search engine optimization tactics, the fact is, they are ranking higher than you and this is affecting your business. At the end of the day, when somebody is searching for something on Google, they’re most likely going to choose something from the first page results. If you’re not on the first page you’re definitely missing out on most of your online business potential. People naturally respect Google’s suggestions when it comes to a website’s reputation. Therefore, if you’re not on the first page, people will generally feel less secure about acquiring your service or product.

Getting on the first page of Google is a popularity contest. Depending on how many links from other websites are linking to yours, your ranking in the search results will vary widely. The goal for every website owner is to acquire reputable backlinks in order to increase their ranking. Considering business is extremely competitive, you have to be one step ahead of everybody else. 

In the past it was quite easy to rank highly on Google. Spammy techniques such as keyword stuffing and low quality backlinks would easily rank your website on the first page for even the most competitive keywords. Those days are far behind us now. Google’s algorithm has matured greatly in the past few years. In order to rank highly, you’ll need to consider things such as social signals and the reputation of the websites that are linking to yours. For the SEO novice these can be quite difficult tasks. For this reason, it is to your advantage to consider hiring an SEO company to handle these tasks for you.

Choosing an SEO agency can be a quite daunting task considering there are so many to choose from. Most SEO companies don’t provide the best results and in some cases can even harm your website’s ranking on Google. Before hiring any company, you should request their portfolio to inspect previous work that they have done and the ranking they have been able to achieve for their previous customers. Any reputable company will surely be able to provide proof of their capabilities and hard work.

Once you have selected an SEO agency to handle your back link and social marketing, it’s important to realize that your work is still not done. One of the most important aspects of your website is its content. Google loves fresh content. It will be your responsibility to continuously publish new and original content for your website visitors. Having fresh content tells Google that your website is constantly updated and is extremely relevant. If you’re combining fresh content with powerful SEO practices, you’ll be well on your way to achieving first page results and gaining customers that you otherwise wouldn’t have before.

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