How to Start an Online Tutoring Business
Online education has never been more important as it is these days. The ability to learn online gives more flexibility to both students and educators. While pandemics are not the typical cause for emergency closures of educational institutions, the need for online education solutions and live streaming classrooms has made itself known in recent months since the COVID-19 has made its way around the world. Online learning would also be useful during hurricanes, blizzards, and other natural causes.
One of the great things about starting an online tutoring business is that you can start small and then expand slowly as you gain more students. However, like with founding any business, starting an online tutoring business requires perseverance, passion, and a strong business model. To make sure that your tutoring business is in high demand and successful, consider these tips:
Identify Your Niche
The tutoring industry is quite vast and complex. Determine what aspect of the industry your online tutoring business will specialize in. Think about the subject areas and age groups that are in most demand, as well as where your tutoring expertise lies. What subjects will you focus on? Will you cater to special needs students, high school students, elementary students, and/or older adults? Will you provide test prep services? These are some of the key questions you need to answer when developing your online tutoring business. If you are not sure what subjects to choose, then it is recommended that you consider the ones that are more common, such as economics, English, science, and math.
Get the Right Tools
For some reason, many people think that online tutoring only requires a laptop with a web-camera and a well-structured material. This is not true. Even though these two items are essential for online tutoring, there are many other tools that a successful online tutoring depends on. Online tutoring centers, e.g. JC Econs Tuition in Singapore, recommend investing in the right tools. These include:
- A powerful laptop/computer
- Good internet connection
- Headphones with a microphone
- A documents holder
- A quiet atmosphere
- A writing tablet
- Interactive white board
Apart from these, choosing the right video communication service is also very important. Skype is a popular choice.
Set Up a Payment Method
For online tutoring businesses, PayPal is by far the most convenient payment option available. It is easy to use as all that a student/client needs is your email address in order to make a payment. However, PayPal is not available in some countries and there are some that don’t accept this payment option. For such countries, there are a couple of alternate options available. These include Amazon Webpay, Skrill, and Alipay.
Apart from your teaching degree, obtaining a tutoring certification can be highly beneficial for your online tutoring business. Even though they are not usually required, tutoring certifications set tutoring businesses apart from the competition and make them more marketable. Parents are more likely to choose a tutor that’s certified as compared to the one that’s not. A certification shows you have the skills, experience, and knowledge to provide students with high-quality, professional academic instruction required to ensure academic development.
Every country has various tutoring associations that offer industry certifications. The prices of certification ranges from $200 to $500, depending on the certification level as well as the subject. This cost will definitely pay off as it will help your online tutoring business attract more clients, or even allow you to charge on hourly basis.
Set Competitive Pricing
Research the rates other online tutoring businesses charge in your area. The price will vary depending on the demographic and subject, as well as the reputation and experience of the tutor or tuition center. Determine what tutoring businesses that specialize in the same subjects and services as you are charging. Give them a call or visit their websites to find their hourly rates. You can determine your own pricing with this information.
The price you set will be reflective of your business. Setting it too low could indicate that your online tutoring business is inexperienced, which in turn would hurt your profits. On the other hand, setting the price too high can detract clients/students from your service. So, it is recommended that you find a good middle-ground for pricing your service.
Marketing Your Tutoring Service
Once you have chosen a tutoring niche, purchased all the necessary equipment, as well as followed all the other above-listed steps, it is time to show yourself to the world. There are several ways to do that. Some of the common yet effective ways include finding online platforms for tutors e.g. tutor.com, Udemy, etc., setting up a website, using a sales funnel, and using email marketing.
No matter if it is because of personal preferences or school closures, online tutoring is a great option. Following the above-listed tips will equip you for starting an online tutoring business. Keep in mind that you will need to invest in smart advertising for your tutoring business to really be a success.