How Technology Has Made Internet Marketing a Necessity – And Easier Than Ever Before
Internet marketing, like the painstaking, costly traditional methods, is an art as much as it is a science.
Yet many marketers are reluctant to engage in it for fear of wasting money, time, or both. And why go out on a limb when traditional methods still work?
For many companies, sticking with what you know is not a bad idea nor is it a mistaken strategy per se, but not taking advantage of the new marketing methods out there is literally like leaving money on the table.
One reason for this is that technology is bringing marketing into the new era, one that is efficient, almost infinitely scalable, and more personalized than ever before.
If you’ve held out on the SEO, content marketing, and even social media revolutions, you might want to start giving everything another look – and fast.
Here are three major areas where technology is totally changing the game when it comes to Internet marketing:
Scalable, Cost-Effective Personalized Marketing Campaigns
The strongest aspect of digital marketing in the modern age is that you can scale your campaigns in cost-effective manners that target specific, sometimes niche, audiences around the world.
It has truly elevated the local store, shop, or service into a global phenomenon and allowed mom-and-pop outfits to compete globally.
Not only that, but technology itself is giving companies the ability to generate in-house content that exceeds professional-grade commercials and the like in years past.
With so many new ways to connect to customers and so many different pieces of technology that help companies do just that, it makes sense to incorporate a pragmatic tech strategy that addresses known pain points and opens new avenues of growth.
Experiential marketing is the latest trend in digital marketing strategies. It relies upon companies establishing a rapport with their target audience through community engagement online and by other means.
This could be an email newsletter, a social media account, a website, or any combination of these methods and others. The result is that the customer feels that he or she has a personal relationship with the company.
As multiple studies show, this kind of affinity marketing style approach often yields repeat customer business and is especially potent for businesses that rely upon this kind of dynamic.
Analytics tells you who your customer is, where they live, and what they are looking for in a service or product. It also gives you some idea of what your relevant competition is and how effective your marketing campaigns are.
Whereas you had to rely upon surveys and other user-submitted information in the past, marketers in the modern era can use information generated by actual customer activity online.
This information can also help you shape future campaigns and offerings as well as fine-tune ongoing efforts. Again, like many things enabled by technology, this is immediately scalable from a local to a global audience.