Google’s Phone app could soon tell you why a business is calling you

  • TheVerge
  • Google’s Phone app could soon tell you why a business is calling you

Google is piloting a new Verified Calls feature for its Phone app in Brazil that shows call recipients a business’ name, logo, and the reason for its call. News of the feature first appeared on a Google support page that was spotted by Android Police, and Google subsequently confirmed the pilot to The Verge. The feature relies on a business supplying its phone number, your phone number, and the reason for its call directly to Google, which pushes this information to the Phone app. If the information lines up, then the phone app gives the call a Verified Call badge.

“In Brazil, we’re piloting a feature in the Phone app that verifies calls from businesses.” Google said in a statement given to The Verge, “As we’re currently piloting this feature, we don’t have specific information to share regarding general availability.” Google said the feature “helps people understand the true identity of a business calling them.”

It’s a feature that has the potential to be enormously helpful, not just for working out who’s calling you, but for knowing when a call is even worth picking up in the first place. I’m happy to pick up the phone if my bank is calling to let me know about a problem with my account, for example, and this feature could be another way to help weed out marketing calls and other spam.

Although Google’s support page says the feature is on by default, it outlines a couple of limitations. First is the fact that Verified Calls relies on businesses proactively providing information to Google, meaning not all calls without the verified badge will necessarily be spam. Google also says the service only works on the Google Phone app, which means it won’t be available on every Android phone. It also relies on you adding your phone number to your Google account. Google says that it will delete your phone number and the reason for a call “within minutes” of the call being verified.

Update June 27th, 8:15AM ET: Updated with confirmation from Google that Verified Calls is a pilot it’s currently running in Brazil.

Did you like this article? Why not check it out more from TheVerge!


Here's the latest news

Are you a business owner looking to design your e-commerce website to help generate more sales instantly? The sales, success, and usability of an e-commerce website depend on effective design. While it may seem daunting to think about designing your...

e-commerce symbol on a computer keyboard, black friday concept. 3d illustration

We live in a digital age. Everything is online these days and social media has taken over your life. While it’s nice that everything is online, it becomes a very noisy place to market. Most people have tuned out social...

Summer Sale Promotion Discount Banking Sell Concept

Online Games is a preferable activity you do to relieve your stress. However, many online game players still make mistakes that can give them more problems. So, here, we have several tips for you who want to play a judi online...

Team of teenage gamers plays in a multiplayer video game on pc in a gaming club.

Music is one of the most important aspects of life. There's a mystical power that only music has over the soul that ventures beyond words. Through the power of music, people come together and unite in ways that nothing else...

Happy hipsters dancing to the music at a music festival
Southern Clothes

What American Flag Clothes Really Reflects?

American flag clothes became a fashion that cannot be ignored, many people tended to wear the “Flag Type Clothing” lately, but have you ever asked yourself why would they do that? Most of the people feel proud when they wear...

Walking with American flag
Load More
Share via
Copy link
Powered by Social Snap